Key Responsibilities
- Develop comprehensive go-to-market (GTM) strategies for software product lines.
- Allocate marketing budgets across organic SEO, paid ads (Google/LinkedIn), and field events.
- Drive lead generation funnels and collaborate with sales to increase lead-to-opportunity velocity.
- Track and report on CAC, payback periods, pipeline contribution, and brand sentiment.
Requirements
- MBA in Marketing or equivalent degree.
- 5+ years of B2B marketing experience with proven team leadership.
- Deep understanding of digital marketing funnels, performance marketing, and branding.
- Data-driven decision making with Google Analytics, Semrush, and CRM attribution.
Preferred Qualifications
- Experience in SaaS or high-growth tech scaleups.
Benefits & Perks
- Executive health plan
- Performance bonus
- ESOP equity
- Flexible hybrid schedule
Hiring FAQs
What is the annual marketing budget?
You will manage a multi-crore annual acquisition and branding budget.
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